Our Story
Floraison Selections was founded during a California wildflower super bloom by Nadia Dmytriw in the spring of 2017. Nadia created Floraison to continue the meaningful relationships and work she has been doing since 2009. In camaraderie, dedication, and joie de vivre, Floraison represents the shared passion and values between our growers, sales team, and client base.
Floraison is a French botanical term that means "blooming" or "blossoming". It can also be used figuratively to signify "flourishing". The etymology of the word is quite meaningful - flor is the latin for "flower" and raison (from the latin ratio), is the French word for "reason". The name Floraison Selections came to Nadia on a camping trip during the 2017 California wildflower super bloom. This once-in-a-lifetime event happened to coincide with the birth of the company.
As an independent importer and distributor, our mission is to nurture and maintain a meaningful human relationship with wine throughout the course of its trajectory. That means selecting growers who farm as responsibly as possible and representing them and their wines as honestly as possible. We seek and practice integrity.
Nadia Dmytriw - Owner & Founder
Nadia is a native San Franciscan who has been working in the wine industry for two decades. She holds a B.A. in Language Studies from U.C. Santa Cruz and has also completed studies at the University of Oenology in Bordeaux. Her passion for foreign languages, cultures, teaching, and wine led her to work in various aspects of the wine trade in France and Russia before returning to California. She worked her way up to Managing Partner in her previous company Joli Vin Imports, and spent nearly a decade representing many of the growers with whom she currently works. Nadia founded Floraison Selections independently in 2017.
A dancer, Nadia moves in many worlds. When not running her company, or hawking bottles, you may find her letting loose at a late night juerga (Flamenco jam session) or out and about in nature, hiking, cycling, or foraging local seaweed and mushrooms, and preparing her finds in her ridiculously small kitchen for a wonderfully large group of friends.